Associate Marketing Manager, Lifecycle Triggers & Personalization

Responsible for planning and executing triggered lifecycle campaigns (email, SMS, and push notifications) for Crate & Kids. Manages the creative briefing and campaign production process, delivers performance analytics, and optimizes cross-channel performance to drive customer engagement and loyalty.

This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

A day in the life as an Associate Marketing Manager, Lifecycle Triggers & Personalization...

• Lead the end-to-end campaign workflow - from creative briefing and messaging strategy to development, testing, execution, and scheduled content refreshes (quarterly, bi-annually, and annually) across email, SMS, and push notifications.
• Support Marketing Manager in the evolution of triggered strategy, implementation and maintenance of triggered lifecycle content for Crate & Kids (US and Canada)
• Partner with Technology and Creative teams to set up, test, and render dynamic creative templates and product recommendation modules tailored to key Crate & Kids customer segments (e.g., Baby Registry, Age & Stage, Expecting Parents).
• Track, analyze, and report on weekly and monthly campaign performance; execute A/B test plans to continually optimize engagement, conversions, and lifecycle performance.
• Help maintain cross-channel messaging consistency specifically for Crate & Kids product promotions, Baby Registry triggers, and store/outlet communications
• Collaborate with program managers to launch segmented triggered lifecycle campaigns for Baby Registry, Kids Design Services, Age & Stage triggers, New Parent triggers and others
• Stay up to date on email, SMS, and push notification best practices and research the competitive landscape to identify new opportunities
• Execute Outlet lifecycle communications, including openings, relocations, and ongoing weekly support.
  
  

What You'll Bring To The Table...

• Lifecycle & Digital Channel Expertise: Deep understanding of email, SMS, and mobile push marketing strategy, deliverability standards, and consumer engagement best practices.
• ESP & Technical Proficiency: Hands-on experience with Salesforce Marketing Cloud (SFMC) or major enterprise ESPs, including dynamic content setup and CAN-SPAM/CASL compliance.
• Audience & Segment Awareness: Strong familiarity with parent and family demographics, child growth/milestone lifecycles, and baby registry customer journeys.
• Data & Analytical Mindset: Skilled at interpreting campaign metrics, executing A/B test plans, and converting data insights into performance optimizations.
• Cross-Functional Project Management: Proven ability to manage production workflows with creative and tech teams, balance competing priorities, and deliver projects on schedule.
• Communication & Collaboration: Exceptional interpersonal and written communication skills with a diplomatic, team-oriented approach.
  
  

We'd love to hear from you if you have...

• Bachelor’s Degree or relevant work experience required
• 3+ years of relevant marketing experience
• Experience managing email/SMS channels/programs
• Experience using ESP tools - Salesforce Marketing Cloud preferred
• Retail experience preferred